oval.race-cars.com Website Advertising Opportunities

Contact: Advertising Sales (603)640-6161(USA) inquiry@race-cars.com

www.oval.race-cars.com
The Oval Car Sales Site
Advertiser Information Kit

The Oval Car Sales Site
Purpose
Identity
Promotion
Site Stats
Target Audience
Race Car Buyers
Demographics
Projected and Actual Traffic
Available Buys
Site Sponsor
Banner Ads
Available Locations

Upcoming Features
Glossary

This document is available online at http://www.oval.race-cars.com/adkit.htm.

The oval Car Sales Site TOP
Purpose
The Oval Car Sales Site, www.oval.race-cars.com, was created to provide an Internet marketplace for oval racing cars. This function has been provided by niche magazines and specialist publications. By taking advantage of the unique delivery capabilities of the Internet we have created a new, highly efficient, interactive, and involving marketplace for motorsports participants. The site has attracted a rapidly growing viewership which currently rivals the circulation of print publications in this market. We attempt to update site content daily and are constantly adding new features.

This race car sales marketplace provides an excellent location for motor racing specialist firms to reach their target audience. The site also delivers an audience of exceptional demographics to businesses interested in reaching affluent, upscale consumers.

The site has been online since February 1999. It has been developed in-house by race-cars.com, ltd. The site is supported by a dedicated web server operated by the firm.

Identity
TOP
The site has been developed with a consistent, conservative, and image-intensive look. The market for racing cars is international and pre-sales activity is supported by photographs. Our site is optimized for delivering multiple high-quality images of every car on offer, available in various sizes to match connection speed. We are much appreciated by our audience for the depth of visual material we provide. To further support this photo-oriented approach we have agreements with many trackside photographers to use their material, allowing us to supplement technical material with stunning action shots. Plans are also underway to offer video clips.

A distinctve logo was developed for the site. Based on a single black square from auto racing's checkered flag, it was designed to stand out prominently on a cluttered classified advertising page. Black and white squares, small photographs, and manufacturer's badges are used throughout the site as navigational icons. The site features a very well thought out structure and navigational scheme.

Promotion
TOP
The site is extensively supported by print ads in the classified sections of many of the publications which feature race car sales. These print placements include every issue of the following:
"National Speed Sport" the weekly News Paper of Racing in the States
"Area Auto Racing News" The weekly News Paper of East Coast Racing

Target Audience
TOP
Race Car Buyers

Demographics

Viewership
TOP
We are experiencing extremely rapid growth in viewership. The rapid growth of the Internet will continue to provide us with new international customer bases. The worldwide race car buyers market is in the hundreds of thousands. For example, Motorsport is massively popular in South America and is rapidly accelerating in the Pacific Rim and Asia as those countries develop automobility. The following tables lists our actual monthly page loads and unique hosts. The name of the month in the tables is a link to the detailed site statistics for that month.

Site Traffic 2000

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 5,100 5,669 6,133 5,676 5,361 4,927 5,049 5,829 5,170 6,564 6,751 6,894

Page Loads 51,953 62,843 77,077 58,585 57,905 48,022 51,698 59,797 57,197 79,578 81,717 75,795

Site Traffic 2001

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 7,878 8,228 10,346 6,908 9,004 7,615 8,475 8,672 7,143 7,254 6,980 6,705

Page Loads 84,530 79,670 102,371 76,449 90,678 77,447 92,514 91,077 83,837 76,343 66,631 79,096

Site Traffic 2002

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 9,439 9,394 8,397 6,597 6,549 6,633 6,812 9,896 9,327 10,834 9,925 10,224

Page Loads 111,291 118,540 86,369 68,279 68,593 64,820 80,775 110,276 95,404 93,870 84,977 81,436

Site Traffic 2003

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 9,539 9,014 8,210 8,048 9,090 8,924 6,922 8,311 9,024 9,370 9,396 8,748

Page Loads 95,545 81,447 161,139 140,769 101,967 81,191 62,575 100,628 69,733 81,882 79,645 69,318

Site Traffic 2004

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 9,454 8,733 8,623 8,073 7,169 5,807 6,837 7,278 7,260 6,538 6,811 7,774

Page Loads 76,147 65,660 66,529 77,342 65,123 62,752 71,135 77,477 75,986 79,221 80,097 83,101

Site Traffic 2005

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 8,961 8,718 9,537 7,424 7,244 7,393 7,286 7,573 6,707 6,525 6,075 6,828

Page Loads 105,130 92,232 93,713 89,855 73,582 78,590 83,344 82,017 70,590 85,707 77,061 70,351

Site Traffic 2006

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 7,423 8,604 9,817 8,766 8,336 7,777 8,535 9,111 9,448 9,828 9,721 10,137

Page Loads 81,050 75,985 92,654 81,043 86,765 80,919 77,454 83,560 86,932 96,392 95,266 89,710

Site Traffic 2007

Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

Viewers 10,969 10,709 10,295 10,873 11,050 12,485 14,637 11,738 10,399 12,244! 9,889 9,328

Page Loads 89,264 87,192 88,283 79,963 93,628 81,590 93,785 79,889 77,870 81,460! 72,975 77,490

Site Traffic 2008

Jan. Feb. March April

Viewers 11,380 10,415 11,588 11,060

Page Loads 81,798 67,631 68,219 65,297

! extrapolated from 26 day data
* estimated from partial data

Site Traffic 2000
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	5,100	5,669	6,133	5,676	5,361	4,927	5,049	5,829	5,170	6,564	6,751	6,894
Page Loads	51,953	62,843	77,077	58,585	57,905	48,022	51,698	59,797	57,197	79,578	81,717	75,795
Site Traffic 2001
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	7,878	8,228	10,346	6,908	9,004	7,615	8,475	8,672	7,143	7,254	6,980	6,705
Page Loads	84,530	79,670	102,371	76,449	90,678	77,447	92,514	91,077	83,837	76,343	66,631	79,096
Site Traffic 2002
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	9,439	9,394	8,397	6,597	6,549	6,633	6,812	9,896	9,327	10,834	9,925	10,224
Page Loads	111,291	118,540	86,369	68,279	68,593	64,820	80,775	110,276	95,404	93,870	84,977	81,436
Site Traffic 2003
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	9,539	9,014	8,210	8,048	9,090	8,924	6,922	8,311	9,024	9,370	9,396	8,748
Page Loads	95,545	81,447	161,139	140,769	101,967	81,191	62,575	100,628	69,733	81,882	79,645	69,318
Site Traffic 2004
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	9,454	8,733	8,623	8,073	7,169	5,807	6,837	7,278	7,260	6,538	6,811	7,774
Page Loads	76,147	65,660	66,529	77,342	65,123	62,752	71,135	77,477	75,986	79,221	80,097	83,101
Site Traffic 2005
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	8,961	8,718	9,537	7,424	7,244	7,393	7,286	7,573	6,707	6,525	6,075	6,828
Page Loads	105,130	92,232	93,713	89,855	73,582	78,590	83,344	82,017	70,590	85,707	77,061	70,351
Site Traffic 2006
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	7,423	8,604	9,817	8,766	8,336	7,777	8,535	9,111	9,448	9,828	9,721	10,137
Page Loads	81,050	75,985	92,654	81,043	86,765	80,919	77,454	83,560	86,932	96,392	95,266	89,710
Site Traffic 2007
	Jan.	Feb.	March	April	May	June	July	Aug.	Sept.	Oct.	Nov.	Dec.
Viewers	10,969	10,709	10,295	10,873	11,050	12,485	14,637	11,738	10,399	12,244!	9,889	9,328
Page Loads	89,264	87,192	88,283	79,963	93,628	81,590	93,785	79,889	77,870	81,460!	72,975	77,490
Site Traffic 2008
	Jan.	Feb.	March	April
Viewers	11,380	10,415	11,588	11,060
Page Loads	81,798	67,631	68,219	65,297

Available Buys
TOP
Site Sponsor
As full site sponsor an advertiser will have the opportunity to implement cutting edge Internet advertising concepts which extend far beyond the conventional banner ad. The Sponsor's identity would be distributed throughout the site, with linked logos on every page as well as prominent content on major directory pages. The opportunity exists for the sponsor to develop and distribute content on the site and conduct market research online. The only advertising material we would place on our Home Page would be that of a site sponsor.

Potential site sponsors include national brands with an existing involvement in Motorsport such as Miller Racing, Coca-Cola, Marlboro, Texaco/Havoline. Also, advertisers currently involved as series sponsors in Oval Racing such as Winston, Budweiser, and Craftsman are candidates. This is also an excellent opportunity for an established specialist publication or business serving the motor racing community.

As a straight media purchase site sponsorship is available as a minimum quarterly buy. Based on a CPM of $100 and a conservative 10% monthly growth rate the sponsorship cost for the first quarter of 1999 would be $17,000, for the year it would be $110,000. This represents excellent value for the advertiser as our viewership growth rate is currently 3 times the projected rate.

Partial Site Sponsor
It is also possible for an advertiser to sponsor a significant segment of the site, such as all pages which present photographs. This would be a logical purchase for a firm in the imaging business, such as a film or camera manufacturer.

Banner Ad Placements
TOP
We have a banner ad program currently in place. Banner locations are available on virtually every page of the site. Placement costs are determined by the viewership of the location, as measured by page loads or "impressions". By employing locations on the site with different traffic levels we can design a campaign for a wide range of budgets. This also provides advertisers with the ability to "own" a particular location in the site which may be related to their business. Only one banner ad will be run per page.

We are basing our banner placement costs on a CPM of $100 per 1000 page loads or impressions, minimum placement 1 month based on the statistics from the preceeding month. We also offer a fixed price placement option, for a 3 month period, which is based on the projected exposures for the location assuming a conservative 10% monthly growth rate. This is excellent value as our current growth rate is over three times that level. Longer term buys are available to advertisers wishing to sponsor a specific site location.

Since our viewership is growing so rapidly the cost for a specific location will escalate. For advertisers wishing to maintain a constant level of expenditure we can offer a Fixed-Cost Placement Program. Under this program if a given location generates more traffic than the advertiser wishes to commit to we can move his banner to related pages which will generate an equivalent level of traffic, keeping his costs, and exposure, constant.

We have no billing system, rates are based on EFT payment prior to placement. Every month we make the previous month's viewing statistics available on the site. This way the advertiser can directly monitor the performance of his placement. If we are hosting the advertiser's support material we can also provide "click-through" rates.

Banner content can either be provided by the advertiser or generated by us for an authoring fee of $50 per hour. Typical static banners are produced from advertiser's existing web material or other promotional material in a few hours. Banner ads usually are links to additional content for the advertiser, such as their web site or catalog pages. For advertisers who currently do not have a web presence we can produce additional content pages at very reasonable cost. With our affiliated site design firm, WDC Inc., we can provide complete content generation. You can view some of the campaigns we have developed on our Advertiser Index page

Descriptions of available site locations follow.

Available Locations
TOP
Drag Car Sales Pages

Message Boards
TOP
One of the most popular features on the website is our interactive Message Boards. They consist of three self-post message boards, where viewers can enter postings about race car parts for sale, parts wanted, and a general forum for requests for information, etc. Other viewers can then post follow-up messages to conduct dialogues. Race cars are very limited production vehicles with often severe parts availability problems. The trade in race car parts has always been very active.

These locations are high traffic locations especially suitable for communications companies and motorsports suppliers and manufacturers.

Average Placement Cost per Page

Page Jan. 1999 Q1 1999 Q4 1999 (projected)

Message Boards(3) $125. $415. $2,680.

Individual Messages(400+) $4. $14. $90.

Reference Pages

Upcoming Features
TOP
The site is under continuous development. Many new features are planned which will provide excellent opportunities for advertiser participation. A separate document on these planned site enhancements is available.

	Average Placement Cost per Page
Page	Jan. 1999	Q1 1999	Q4 1999 (projected)
Message Boards(3)	$125.	$415.	$2,680.
Individual Messages(400+)	$4.	$14.	$90.

Glossary

TOP

Banner Ads	Banner ads are 468 by 60 pixel horizontal rectangles which can contain content specified by the advertiser. They are usually links to one or more pages of additional content for that advertiser. Banners are usually placed at the top of the page, just below page headers.
CPM	Cost per Thousand impressions. CPMs can vary widely depending upon the medium and intensity of exposure, from a dollar for roadside billboards to $200 for direct marketing order placement calls. Costs are somtimes expressed as CPI or cost per individual impression.
EFT	Electronic Funds Transfer or interbank wire transfer
Hits	Internet jargon for a request for an item from a server. Initially used as a measure of viewer impressions but not really valid as such. If a page contains text and two graphics this would be reported as 3 hits, since graphics are requested separately from the page. It is really a measure of server activity.
Impressions	Advertising term for viewer exposures applied from everything to roadside billboards to magazine page views.
Link	An element on a web page which when clicked on by a mouse transports the viewer to another location. Links can be either colored underlined text or graphics, such as an icon, logo, or photo.
Page Loads	A server statistic reporting the number of requests for web pages. Unlike "hits" it is a valid measure of viewer impressions since it is not inflated by requests for graphics contained on the page.
Pixel	Abbreviation for Picture Element, the basic building block for digital pictures, it is the smallest resolvable spot in the image which can be of various colors. Typical computer monitor image sizes are 640 by 480 and 800 by 600 pixels, horizontal and vertical.
Unique Hosts	A statistic reported by a web server which identifies the number of unique locations (hosts) on the Internet which have requested material from the server. It is used as an approximate measure of viewership. Viewership is usually about 10% higher since multiple viewers can access the Internet from the same host.
Web Server	A computer system responsible for providing content on-demand to the Internet. The server consists of both hardware (a computer), and software designed to deliver World Wide Web pages to remote viewer's browsers. Web servers record statistics on all content delivered to viewers, allowing detailed use analysis.

home terms privacy contact